Indeed, Google Ads offers a diverse range of ad types, letting advertisers personalize their campaigns according to their specific marketing goals. Here is an overview of the main ad types available on the platform:
- Search ads: these ads appear at the top of Google search results when users type specific keywords. Advertisers pay per click (CPC) when users click the ad.
- Display ads: shown across the Google Display Network, these ads include images, video and text. They appear on Google partner websites, in mobile apps and on YouTube videos, with targeting based on interests, demographics and online behaviour.
- Video ads: shown on YouTube and the Display Network, these ads let advertisers share promotional videos, targeted by interests and viewing behaviour on YouTube.
- Shopping ads: mainly used by online retailers, these ads display product images, prices and store names. They appear in Google search results and on Google Shopping, billed per click (CPC), per acquisition (CPA) or per thousand impressions (CPM).
- App ads: designed to promote mobile applications, these ads appear on Google Play, YouTube, the Display Network and in other mobile apps, with tracking of installs and user engagement.
- Performance Max ads: a combination of Search, Display and Video. Performance Max represents a significant evolution in online advertising, offering a more automated, results-driven approach that simplifies campaign management while maximizing performance. Note that because of its automation, Performance Max offers fewer configuration options and may not suit every product or service.
Choosing the right mix of formats depends on your goals. That's exactly what our Google Ads management service is for.